(Photo's source: http://www.cba-design.com/en/what-we-do/nestl%C3%A9-milo-rebranding)
1. Brand name
Milo is one of the beverage products which belongs to Nestle company. According to Fortune Magazine, this corporation is in the top 10 biggest food and beverage companies in 2015. Consumers know Nestle through their brands. They have more than 2000 brands around the world, such as drinks (Milo, Nesquik, Nestea), baby foods, healthcare nutrition and other brands. Their purpose is to give consumers tastier and healthier products to enjoy every day and every occasion.
2. Information about product
Milo is a chocolate and malt powder that is mixed with water or milk to produce a beverage popular around the world.
Milo drinks have many types of products, such as:
(Photo's Source: http://hype.my/2016/101455/milo-your-favourite-chocolate-beverage-now-in-an-ice-cream-stick-form/)
3. Ingredients
The Milo website states that the drink is high in calcium, iron and the vitamins B, C and D
(Photo's source: http://world.openfoodfacts.org/product/6033000080608/milo-nestle)
To be more specific, vitamins B1, B2, B6, B12 help the body unlock and use energy; calcium and vitamin D to help build strong bones; iron and vitamin C to help support healthy immune function.
Besides, Milo drink also provides the source of protein to help nourish growing muscles.
Milo contains 421 calories in every 100g of the powder, mostly from carbohydrates and sugar. Carbohydrates can provide the energy for the body.
4. Assessment
First, with the source of vitamin, protein and calcium, Milo is the healthy drink for everyone. You can use it for your children because it is well understood plain milk is the highly nutritious beverage and is an important source of protein and calcium for them. Nutrition Research Australia (NRA) supports that MILO and milk may make a positive contribution to kids’ diets by stimulating greater milk consumption and thereby help children meet their calcium requirements
In addition, Milo helps to recharge the energy after you play sports. A cup of Milo for the breakfast is the best choice when you start your day.
However, Milo contains some ingredients which are similar to caffeine which is present in the Coca-Cola used in the product and the naturally occurring caffeine in the cocoa beans in MILO can interfere with the proper absorption of nutrients, but particularly Iron and Calcium.
The Drinks Pro 